SSE - WE POWER CHANGE

As Creative Director at Iris I worked on SSE’, where we created a new visual identity and brand voice—developing a fresh look, a powerful new endline, and a distinctive strikethrough headline system that transformed their simple stock library images into bold, memorable statements.

Our work became the centrepiece of a major Westminster Station takeover and featured prominently at key government conferences. At a time when SSE needed to influence policymakers, we delivered an unapologetically confident OOH campaign that spotlighted their real investment in homegrown energy—contrasting sharply with competitors’ empty promises.