Samsung Wearables Radio

As Associate Creative Director at Iris, I led the creative development for Samsung Wearables, overseeing a multi-channel campaign, including radio spots, that brought the Buds2 Pro and Galaxy Watch5 to life in fresh, engaging ways.

Originally briefed for radio and display, I guided the team to push the work further—unlocking additional formats, including a set of eye-catching escalator panels that extended the campaign’s reach and impact.