Tech21 ‘Drop After Drop’

Tech21 phone cases protect drop after drop. We worked with social influencer’s and pranksters ‘Woody & Kleiny’ to develop phone drop videos for their social channels, inventing the ‘Phone Catch Challenge’, which generated over 2.2m views and 2.4K comments. We also created a series of tube cards and Digital OOH films using 1.5D to capture the drama of dropping your phone - again and again. I was creative/CD on this project at Tug Social.