KFC Stare Off

I was CD on this project at Fabric Social.

An online game of ‘Chicken Stare Off’ where chicken starers were rewarded for not blinking, by using their webcam to track eye movement. We promoted the game on YouTube pre-roll and KFC’s social channels. Within 2 days of launch 290,000 people had stared at the new KFC Streetwise range on a media budget of £3.60.