Andrex GoTime!

I was creative lead on this project at Drum.

To launch Andrex’s new potty training app ‘GoTime!’, we rerecorded Pied Piper’s ‘Do you will really like it’, but with a potty training theme.  A promo pack went to mummy influencers to create social content to help spread the word of the app and video. Launching on socials it achieved over 10million+ views, an 80% increase in app downloads and even made headlines in The Sun.